Vision to Marketplace Collection

The Ventura Visitor Center along with several Downtown Ventura businesses have partnered with Ventura Unified School District (VUSD) in the fourth year of their Vision to Marketplace program, which matches local merchants with Career Technical Education (CTE) students from throughout the school district. This program introduces and teaches students about entrepreneurship, product design, development, and delivering products to market. Career Technical Education students go through the process of evaluating market demand, visioning, prototyping, manufacturing, marketing, and selling wholesale products to participating Downtown businesses for December holiday sales. Funds from the wholesale purchases go back into the participating CTE programs. The products featured in this collection were diligently created by students from Buena High School, Ventura High School and Foothill Technical High School.